In April 2026, we did an Instagram post talking about how we wanted to make a new custom shade to send to manufacturers as a colour benchmark in our journey to develop a powder blush. We also asked if any of our customers would be interested in the cream iteration in the interim, and there was a resounding yes! 
 
So here's a little production run for those who were interested :) 
 
May 1st note: We will restock Soothe a few times if it sells out, though restock timeframes are not yet clear especially as we'll be out of office soon.
 
Our Other Cream Blush Collections:
Find our original blush collection of 10 shades here
Find our "Toasted Collection" blush shades here
Find our "Smoked Collection" blush shades here
 
Purpose: A cheek colour with customizable intensity. 
 
Texture: A cream that resembles a chocolate truffle in texture. Melts to the touch, but dries down to a soft natural, somewhat powder like finish that does not remain sticky or greasy.
 
Suggested Tools: Pairs best with the Skyfluff and/or Smallquill brushes, that were designed by us specifically for this product. 
 
Shade Descriptions:
 
Soothe : muted milk tea beige
A neutral beige tone that reminiscent of milk tea (IYKYK). Much cooler and less vibrant than its closest sibling Evaporate from the Toasted collection. Not a cool toned blush by any means, but the warmth in this shade is very soft and tampered down. If you are medium & deeper, the best alternative for something with a similar vibe would be Scorch from the Smoked collection.
 
Lid & Product Care: As of 2026, all the lids on our blush & eyeshadows are made of a much stronger material than they used to be, and are now much more durable. But in general, we suggest against over-tightening the jars. People often think that they need to twist jars shut as hard as humanly possible to keep things airtight, but this is not necessary. Our blush does not "dry out" even if exposed to air. Gently twist them shut and that's all you need to do.
 
Tip!: The surface of our cream blushes (whether new or used) can sometimes develop small crystal formations. This is a natural occurrence from the waxes & butters in the formula going through temperature changes over time as the product melts and sets with use, transit, or just being in storage. It does not affect the performance of the blush at all, and a quick swirl of a finger will warm the surface up and melt the crystals right away!