New US Tariffs Aug 2025

*Updated Sept 29 2025

Quick Summary: the USA imposed new tariffs & customs regulations Aug 29. Companies worldwide had to create brand new shipping processes to adapt to these changes.

• Sept 24: US shipping is now LIVE! Please read about our new procedures down below before you checkout, just so you know what's happening.

• CHECKOUT ISSUES (Sept 29): should now be resolved. Please let us know if you have trouble checking out.

How US Shipping Will Work From Now On:

1. Tariffs & Duties: our products will be tariff & duty (tax) free as they are exempt under the USMCA/CUSMA free trade agreement. Most importantly: what you see at checkout is what you will pay. There will be no extra fees on delivery. We know people are seeing horror stories from customers receiving packages through UPS/DHL, etc. and getting massive bills for tariffs and fees when a package is being delivered. This will not be the case for those shopping with us. All applicable fees are paid by us before we even mail out your package.

   
   

2. Customs Clearance: this process is what allows our US customers to avoid tariffs. All packages need to be cleared by customs brokers prior to entering the USA. This process will take a few business days once a package is shipped. So far it's taken 1-3 business days to process our test packages before they're sent to USPS, and we're told this should improve with time as processes improve as well. So tack on a few extra days to what you're used to in terms of shipping speed from us.

   
   

3. Shipping Restrictions: we will not ship makeup brushes or eyeshadows to USA customers & addresses. All orders including these items will be cancelled.

   
   

4. New US Order Processing Fee (2%): with the new customs brokerage process, we are now being charged extra fees to ship to the USA. To help offset this, we will be charging a 2% customs brokerage fee to all US orders (eg. $0.42CAD for a $21CAD blush). Annoying, we know, but this allows US customers to avoid being charged 35% tariffs so it's well worth it. The base brokerage fee we get charged is around $3 for an order of one item, so we're covering a lot of the cost ourselves already.

FAQs:

1. Why can't we buy brushes?: This has been the case since April of this year. Our brushes are made in China. If we were to ship them to US customers, they'd have tariffs of 30% applied to them. We do not want to deal with the extra customs and paperwork to do that, and we don't think our customers want to pay that much more either.

   
   

2. Why can't we buy eyeshadows?: With the new changes in August 2025, customs and the FDA now reserve the right to either scrutinize a package with one eyeshadow meant for personal use the same way they would a shipment of 1000 eyeshadows meant to be resold at a retailer. Part of this includes potentially asking us for proof of where ingredients come from, dating back up to 5 years. Given that eyeshadows are a tiny product category for us, we source small amounts of pigments from various suppliers without much consistency. As such, it is just too big of a task for us right now to keep track of it all in the amount of detail that may be potentially required. To minimize any potential delays or issues at the border, we're choosing to stop shipping eyeshadows for the time being.

   
   

3. I've seen other US shoppers get charged huge duties and fees on delivery. How come you're saying we won't when we shop with you?: There are two ways to send something to the USA. One is called DDU (Delivered Duty Unpaid) and the other DDP (Delivered Duty Paid).

   
   

   1. DDU: this is the option that is causing all the big bills and uncertainty people are seeing across social media. This method means when something is shipped out, the shipper is saying "This is what is in the package, this is how much it cost. The customer is responsible for all applicable duties, taxes, and fees when the package gets delivered.". There is no way of knowing how much you will be charged until a package is about to be delivered. Companies like UPS, DHL, etc. send you a bill that you have to pay before they give the package to you. These bills are also notorious for having big "brokerage fees" added to them. We are not doing this.

      
      

   2. DDP: the option we are using. This method means that we (the shipper), pre-assess any applicable fees, duties, tariffs, etc. and pre-pay for them, BEFORE we even ship a package out. This means when a package reaches a customer, there is absolutely nothing they need to pay. What you see at our checkout is what you will pay. No surprises or unexpected fees when the package shows up at your door. Our USA bound packages are also sent using an US address. So to USPS, our packages will look "local" and as such, will be exempt from any fees or tariffs on delivery.